From collaborative innovation and Patent Box relief to trade mark disputes and client insight, discover the latest developments shaping IP strategy and brand protection. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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Partnerships in AI:

Key IP Considerations

As strategic partnerships become an increasingly important feature of AI development, businesses must carefully consider how intellectual property is created, protected and managed within collaborative projects.

 

This article examines the IP issues that can arise in AI collaborations, including ownership of new inventions, freedom to operate, confidentiality, licensing and the distinction between background and foreground IP.

Brett Landon_2025_1280x860 (4)

Brett Landon

Senior Patent Attorney

Aaron Lucas_2025_1280x860 (5)

Aaron Lucas

Director, Patents

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Patent Box Relief:

Passing the £2 billion mark
 

The value of UK Patent Box relief has exceeded £2 billion for the first time, reflecting continued growth in take-up and the increasing tax value associated with patented innovation. We examine the latest HMRC statistics, the factors driving the increase in relief claimed, and what the figures reveal about the ongoing relationship between patent protection, innovation strategy and tax planning.

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Brand Expansion:

Supporting growth with IP strategy
 

As brands expand into new products, collaborations and markets, their IP strategies should evolve too. Protection secured for a core brand may not automatically extend to new categories or co-branded assets. This article explores how businesses can align their IP portfolios with growth, addressing ownership, collaborations and emerging brand assets.

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Adidas v White Fox

A four-stripe dispute
 

Adidas has commenced trade mark infringement proceedings against fashion retailer White Fox, raising questions about the extent to which simple design features can function as distinctive brand assets. We show the allegations, the wider context of adidas' stripe-related litigation, and the lessons for brand owners seeking to protect and enforce valuable trade mark rights.

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Upcoming Events

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AIPLA 2026 Annual Meeting

 

Karen Fraser will be attending the AIPLA 2026 Annual Meeting from 29-31 October, joining IP professionals from around the world for three days of discussion, networking and insights into developments across the intellectual property landscape.

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IP Counsel Cafe - Fall Meeting

 

Join us at the IP Counsel Cafe Fall NYC Meeting on 29 October 2026 for practical discussions on AI in IP, developments at the USPTO, PTAB trends and maximising portfolio value. The event also provides an opportunity to connect with fellow IP professionals and discuss the issues shaping today's intellectual property landscape.

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Winter Intellectual Property Conference 2026

 

Joanne Lecky and Martin Connors will be attending the Winter Intellectual Property Conference in London on 5 November, joining IP professionals from across the industry for a day of discussion, insight and networking opportunities.

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Company News

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The Legal 500 UK: 

Recognition for Murgitroyd

 

Murgitroyd has retained its strong positions in the latest Legal 500 UK rankings, with continued recognition for its patent and trade mark expertise. This year's rankings also highlight the breadth of the firm's regional IP offering and the value placed on client feedback as part of the independent research process.

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You said. We did. 

Turning feedback into action 

 

Collecting client feedback is only the first step. Creating lasting improvements requires organisations to translate insight into clear priorities, ownership and action. We explore how Murgitroyd developed its client insight approach, the role of feedback in strengthening relationships, and the importance of ensuring that client voices help shape business decisions and long-term strategy.

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